Residence a part of Greenback Normal’s new in-store idea

GOODLETTSVILLE, Tenn. —Greenback Normal’s new store-within-a-store idea that mixes its DG Market and Popshelf manufacturers leans closely into residence décor as a part of its product assortment.

The primary two shops to convey the DG Market + Popshelf idea to {the marketplace} opened within the higher Nashville, Tenn. space in White Home and Hermitage.

“We’re thrilled to boost our prospects’ purchasing experiences by means of our new DG Market + Popshelf store-within-a-store idea, which additional demonstrates our revolutionary spirit and observe document of format improvement,” stated Todd Vasos, Greenback Normal’s CEO. “By this mixed format, we purpose to ship the worth and merchandise prospects belief from a DG Market with the continually-refreshed merchandise together with magnificence and seasonal merchandise, residence décor and humanities and crafts by means of Popshelf. Now we have been happy with prospects’ constructive preliminary reactions, and we stay up for welcoming further prospects to expertise our latest format.”

Greenback Normal first introduced the Popshelf idea in October 2020 and has since opened 16 shops in three states. Shops are presently beneath development in Cellular and Foley, Ala. and Aiken and Columbia, S.C. As of Might 2021, the corporate presently has plans to have roughly 25 Greenback Normal and Popshelf mixture shops, in addition to as much as a further 50 Popshelf areas in varied markets by the top of fiscal 12 months 2021.

The corporate plans to host a group grand opening celebration for every location on Saturday, July 31 starting at 7 a.m.

Thomas Lester is Digital/Managing Editor for Residence Accents At the moment. A graduate of Emory & Henry School’s Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina overlaying an array of topics, starting from group information, authorities, schooling, ACC sports activities, skilled baseball and extra earlier than becoming a member of Residence Accents At the moment in 2013. Attain out to me along with your story concepts, suggestions and extra at [email protected]

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