How Invoice Furlong and Juniper Acquired Collectively

You might suppose that rappelling is as dangerous as adventures get.

However actually, rappelling – whereas admittedly exhilarating — is as elementary as physics and as risk-managed as a July of summer season camps deliberate by any working mom you already know. It’s additionally emblematic of probably the most fascinating traits in govt management.

Invoice Furling joined IMC on June 1 after 11 years with Expedia Group. “IMC’s omnichannel imaginative and prescient is daring and compelling, and I’m intrigued and energized by the chance that Juniper presents,” says Invoice.

Which is why Invoice Furlong turning into CEO of Juniper – IMC’s division at present forging a path via the nice digital divide – is like discovering the Captain Picard for the stellar crew already manning its starship. Moreover his expertise rappelling (and 11 years with Expedia Group that included oversight of the Americas enterprise for the Vrbo/HomeAway trip rental market), Invoice brings an perspective and aptitude that has scaled mountains, traversed continents, fledged start-ups, and even hitched rides on the jet stream to the longer term for companies already on the forefront of their trade. Like IMC.

So, it’s simple to see why Invoice and IMC now share a path. (Mountain or contrail, it’s pick-your-own-metaphor month!) As IMC Chairman and CEO, Bob Maricich, put it, “the time is correct so as to add an elevated management place with distinctive perspective and a bias for innovation and development.”

“Function, Potential and Individuals”

However precisely what introduced Invoice and Juniper collectively? When Invoice tells the story from his aspect of the brand new partnership, he explains extra in regards to the shared values that led him to say, “I need to be part of this group.” He talks about “seeing in Juniper the potential for on-line software program options to assist consumers and sellers in B2B reward and residential join extra simply with each other – simply as occurred within the trip rental enterprise.”

Invoice demos the most recent software program enhancements with the Juniper’s Product Group in IMC’s Juno Seashore, FL workplace.

Invoice Furlong brings 25 years of digital innovation and management expertise, together with 11 years with Expedia Group that included oversight of the Americas enterprise for the Vrbo/HomeAway trip rental market.

Then citing “Function, Potential, and Individuals,” Invoice particulars how he additionally realized that his penchant for making issues higher for companies giant and small, his pursuit of a useful resource each distinctive and uniquely wanted, and his ardour for working with like-minded, equally dedicated folks had been all alive and blossoming at Juniper. “I noticed the values they’ve, the dedication to that goal of doing one thing nice for IMC prospects – that was one thing I noticed that I actually wished to be part of.” And, within the rise of B2B e-commerce, Invoice grasped the large alternative for manufacturers and retailers alike. “Completed proper,” Furlong says, “on-line instruments and marketplaces can actually make it simpler – and consequently extra rewarding – for consumers and sellers to find each other, join, and transact.”


Banishing Fragmentation with Slicing Edge Connectivity

His latest first publicity to IMC’s bodily presence, at Market in Excessive Level, emphatically strengthened this notion. The vitality of Market introduced a well-known rush for one accustomed to mountaintop highs, and the electrical energy generated there appeared nearly Ben Franklin-esque because it highlighted all the probabilities that the digital viability and vitality of Juniper is bringing to the trade. He might see how his years of expertise listening to the client and growing considerate enterprise options had a kinship heartbeat with the Juniper ethos of Human-centered design. “I heard from many shoppers who love the options they’ve from [Juniper] in the present day – listening to a rep shout out ‘I really like your product’ throughout the ground of their showroom was undoubtedly a spotlight of Marketplace for me.”

Invoice additionally noticed firsthand how his expertise within the extremely fragmented trip rental trade mirrors among the complexities of the B2B reward and residential trade. He heard instantly from prospects about how Juniper’s omni-channel options are beginning to reply these wants and may envision it in full fruition, with digital options working alongside – and never in battle with –the success of present gross sales and advertising and marketing actions. “Juniper’s options will save time, not take up it. No extra redundant information entry, for instance. And we’re unequivocally dedicated to constructing that future with innovation now: world class web sites, on-line gross sales instruments, and our upcoming multi-line market.”

At Markets, Juniper meets with consumers and sellers to debate their distinctive enterprise targets. Patrons can enroll on the Markets and be prepared to purchase on-line from www.junipermarket.com when the platform launches later this 12 months.


Marrying the epic presence and vitality of the bodily markets and gross sales relationships with the personalised and permissive soul of e-commerce is just for probably the most intrepid. So, it’s not farfetched in any respect to grasp how a person who sees the world as a digital yard for dwelling a life with out boundaries can see himself main a crew trying to create the identical alternative for each enterprise, giant and small, that wishes a future as broad as that beckoning and infinite horizon.

As a matter of reality, it’s a match made in heaven. Welcome to the IMC household, Invoice!

About Juniper and IMC

Juniper is a totally built-in, omni-channel B2B commerce answer, serving to consumers & sellers develop their enterprise. Juniper’s gross sales automation and commerce platform (JuniperCommerce) mixed with its B2B e-commerce market (JuniperMarket) empower gross sales groups to promote extra and consumers to purchase smarter. For extra details about Juniper, go to www.JuniperCommerce.com.

Juniper is powered by Worldwide Market Facilities (IMC), the world’s largest proprietor and operator of premier wholesale furnishings, reward, dwelling decor and attire showrooms with greater than 20 million sq. ft of area in Excessive Level, N.C., Las Vegas, and Atlanta. With the launch of the Juniper, IMC now supplies the one omnichannel platform that seamlessly connects bodily and digital wholesale commerce for the industries we serve. For extra info, go to www.imcenters.com.

How Bill Furlong and Juniper Got Together

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