JCPenney augments non-public label residence manufacturers

The Linden Road model is including dinnerware, serveware and desk linens together with residence decor.

Plano, Texas – As a part of its spring refresh, JCPenney is making class expansions beneath two home manufacturers – and is prepping for the launch of a brand new residence model.

In its announcement, the retailer stated that as a part of its technique to strengthen its residence merchandise assortment, the corporate will unveil a brand new fashionable residence model in April. It should mark the second residence model launch this spring, following the debut in early March of the Fieldcrest model as a JCPenney unique.

The spring season model extensions take two key home manufacturers into further life-style classes.

JCPenney’s unique Liz Claiborne residence assortment has added a house décor choice. It consists of dec pillows, throws, image frames, tabletop décor and synthetic florals.

The Linden Road assortment has expanded into dinnerware, serveware and desk linens that mirror the artisan model provided by the core assortment of towels, sheets and cotton drapes. New residence décor choices beneath the model embody indoor rugs, planters, vases, lanterns, baskets and wreaths.

The corporate additionally introduced the launch of three new swim manufacturers in addition to new attire and activewear.

“There’s a fixed drive to refresh our manufacturers to maintain up with the altering wants of our prospects,” stated Michelle Wlazlo, government vp and chief service provider.

JCPenney augments private label home brands

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