NY Now hires inventive director

Inside designer Brad For was named inventive director for NY Now.

WHITE PLAINS, N.Y. — NY Now has appointed a inventive director for the present, step one in its plans to resume its biannual market.

Brad Ford, a New York-based inside designer, will work alongside the NY Now group to advise on product themes to incorporate in its promotions and on the present flooring and can advise on the on-site expertise and surroundings, Tim Hart, senior vp of NY Now, advised HFN.

“We imagine there is a chance to create a extra considerate and thought of expertise at a big scale market and felt Brad’s expertise is the right match to assist us accomplish that,” Hart mentioned.

A vocal champion of unbiased artisans and makers with an emphasis on well-crafted items, Ford has a historical past of making area and alternative for designers all through his greater than 25-year profession.

Along with his personal design studio, which focuses on majestic residential areas, Ford continues to function Subject + Provide, a contemporary makers truthful and on-line retailer that celebrates the Hudson Valley’s gifted craftspeople; in addition to FAIR, a showroom within the New York Design Middle that serves as a vacation spot for designers in search of elevated and high-end design and craft whereas offering a foothold for rising and celebrated artists.

“The pandemic has modified our group of small companies without end. However in change we see alternative – and that chance for us is to refresh and even reinvent our market,” mentioned hart in a press release. “As NY Now’s inventive director, Brad will play a number one function as we break new floor and re-think the expertise we provide our group.”

“As a long-time supporter of artisans and designers, I’m excited to seek out new and progressive methods to highlight their newest inventive visions,” mentioned Ford.

The subsequent NY Now market will likely be held Aug. 8 – 11, 2021, on the Jacob Javits Middle in New York.

 

NY Now hires creative director

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