Overstock’s new advertising chief hails from Amazon

Elizabeth Solomon

Salt Lake Metropolis – With dwelling classes nonetheless booming, Overstock is seeking to improve its model advertising alternatives.

The pure play retailer introduced it has employed Elizabeth Solomon as chief advertising officer. She most just lately served as head of selling for Amazon’s world non-public manufacturers portfolio.

At Overstock, Solomon will direct advertising, together with buyer acquisition and retention, advertising communications, and advertising applied sciences. She’s going to assist advance Overstock’s deal with rising cell app adoption, bettering efficiency advertising, and rising model advertising alternatives.

“Elizabeth’s intensive monitor report in rising, constructing, and repositioning manufacturers is simply what we’d like as customers proceed to show on-line for his or her dwelling furnishing wants,” mentioned Jonathan Johnson, CEO of Overstock. “We discovered simply the appropriate govt to take Overstock’s advertising to the subsequent degree. I look ahead to her contributions in persevering with our sustainable, worthwhile market share progress.”

Previous to Amazon, Solomon held senior advertising management positions with client Fortune 100 corporations, together with Samsung Electronics, Walmart and Nestlé.

“I’m thrilled to hitch such an progressive and passionate govt group that has led the corporate by way of an incredible yr of progress,” mentioned Solomon. “I’m excited in regards to the alternatives forward and serving to additional amplify Overstock’s repute because the premier on-line purchasing vacation spot for dwelling furnishings.”

 

 

 

Residence Textiles At the moment is the market-leading model masking the house and textiles markets, providing a complete bundle of print and on-line merchandise. Residence Textiles At the moment supplies {industry} information, product developments and introductions, unique {industry} analysis, client knowledge, retailer operations options, commerce present information and rather more.

Overstock’s new marketing chief hails from Amazon

Related posts