The Linden Road model is including dinnerware, serveware and desk linens together with residence decor.
Plano, Texas – As a part of its spring refresh, JCPenney is making class expansions beneath two home manufacturers – and is prepping for the launch of a brand new residence model.
In its announcement, the retailer stated that as a part of its technique to strengthen its residence merchandise assortment, the corporate will unveil a brand new fashionable residence model in April. It should mark the second residence model launch this spring, following the debut in early March of the Fieldcrest model as a JCPenney unique.
The spring season model extensions take two key home manufacturers into further life-style classes.
JCPenney’s unique Liz Claiborne residence assortment has added a house décor choice. It consists of dec pillows, throws, image frames, tabletop décor and synthetic florals.
The Linden Road assortment has expanded into dinnerware, serveware and desk linens that mirror the artisan model provided by the core assortment of towels, sheets and cotton drapes. New residence décor choices beneath the model embody indoor rugs, planters, vases, lanterns, baskets and wreaths.
The corporate additionally introduced the launch of three new swim manufacturers in addition to new
Fernish has doubled its furnishings and décor choices previously yr together with including to its choice of sectionals.
LOS ANGELES – Fernish, a subscription furnishings e-commerce firm, has added two new metros – San Diego and Dallas-Ft. Price – to its protection space, which at the moment consists of Los Angeles and Seattle.
“We’re past excited to increase into new markets,” mentioned Kristin Smith, Fernish president and COO. “We launched San Diego earlier this month, and now, with DFW, our protection space expands to 30 million individuals throughout 5 markets. As we develop, our mission stays the identical: to make it easy for individuals to create their dwelling.”
Smith mentioned the corporate’s goal is to increase to the highest 20 cities within the U.S. over the following two years.
The corporate has doubled its furnishings and décor choices previously yr together with including to its choice of sofas, sectionals, accent chairs, beds and shelving.
“We’ve gotten to know our clients and their type preferences more and more over time, particularly throughout the pandemic,” Smith mentioned. “And in consequence, we’ve elevated our choice in almost each class. We additionally now supply sit/stand desks and TVs, objects that had been fashionable requests