UNION, N.J.—Mattress Bathtub & Past has launched into a brand new ad marketing campaign targeted on making it straightforward for shoppers to really feel at residence.
The “Residence, Happier” marketing campaign will likely be anchored by a 30-second anthem TV spot airing nationally starting April 14. Along with nationwide broadcast and cable TV, the brand new branding effort will embrace streaming on-line video, paid social, print, in-store, e-mail and show.
The purpose of the marketing campaign is to cement the 50-year-old retailer’s authority within the $180 billion residence market, an oft-stated purpose of the retailer’s complete development technique.
“For the previous 50 years, we’ve got made it straightforward for folks to really feel at residence,” mentioned Cindy Davis, government vice chairman and chief model officer of Mattress Bathtub & Past and president of Decorist, in a launch. “To be taught much more about our prospects, we not too long ago carried out a research and found that a big majority (69%) of People agree that their residence impacts their general happiness. Greater than