Some key items within the new assortment embrace (from left to proper): the Shiza ottoman in Issa Mild Indigo; the Tarifa daybed in Poppy Lotus Indigo; the Esra ottoman in Poppy Indigo linen; the Zoha eating chair in Bamana Lapis linen; the Sadia Slipcover chair in Mudetti Indigo linen; the Liba ottoman in Fergana Clay linen and the Kinza display screen in Poppy Lotus linen. (Photograph by Rachel Robshaw)
NEW YORK – Print-on-demand furnishings firm Fabric & Firm has partnered with textile designer John Robshaw on a brand new assortment of 14 totally different items which might be out there in 11 prints and solids.
“Years in the past, I met Meganne Wecker, founding father of Fabric & Firm, after we have been engaged on a collaboration for Bloomingdales,” mentioned Robshaw. “She is at all times on the innovative, each in creating bespoke collections in addition to pushing the envelope by embracing 3D applied sciences. Collectively we constructed a digital dream loft that includes our new assortment items.”
Wecker and Robshaw designed the brand new assortment just about. They then 3D modeled it for a digital market viewers and turned that right into a walkthrough that could possibly be used for retail.
“The pace to market with this assortment was fantastic,” Wecker mentioned. “We did every part from design, to rendering, to creating life-style photos on-site at a fraction of the normal value. And, all of it could possibly be accomplished in a few weeks.”
Wecker mentioned she has at all times admired Robshaw’s aesthetic and his appreciation for the method and craftsmanship inside the trade each right here within the U.S. and internationally. He’s identified for his distinctive inventive course of the place he blends conventional strategies along with his personal fashion.
“In my travels to India, I discovered that I might apply a painterly aesthetic to conventional strategies by mixing up patterns and overlapping them in a extra formally inventive manner,” Robshaw mentioned.
The brand new assortment is centered on the concept of small house dwelling. Wecker and Robshaw labored with tech firm ALL3D to construct the 3D loft house with that in thoughts. Working with ALL3D allowed Fabric & Co. to think about new methods of showcasing collections at a fraction of the associated fee.
“For this assortment, we took a plain loft and actually used John’s lens to show it into a gorgeous house,” Wecker mentioned. “We now have particular person eating chairs which might be lined up throughout the room to appear like a Russian tea home. So, there may be quite a lot of print and sample however nonetheless house. “
A few of the key items embrace the Shiza ottoman, the Tarifa daybed, the Esra ottoman, the Zoha eating chair and the Kinza display screen. All the merchandise can be found for below $1,000 because the pair needed the items to be accessible to first-time condominium dwellers.