E-commerce reaps advantages from 2020’s stay-at-home mannequin

E-commerce reaps advantages from 2020’s stay-at-home mannequin

By Joanne Friedrick, Analysis Editor

HIGH POINT — The 2020 e-commerce market confirmed no signal of slowing down, particularly throughout a yr that included a pandemic that stored folks out of brick-and-mortar shops and had them looking for a plethora of dwelling furnishings by means of on-line sources.

Whereas Furnishings Immediately estimated that 14{d604c6372347dc64bc667d15628d2aab99258e15e227279a684dc19638b88075} of furnishings and bedding gross sales in 2019 would come from on-line channels, the truth is that quantity will probably soar considerably for 2020 and past given the upsurge inside the total e-commerce channel.

In response to evaluation of U.S. Commerce Division knowledge by Digital Commerce 360, on-line gross sales as a proportion of all retail spending rose to 19.6{d604c6372347dc64bc667d15628d2aab99258e15e227279a684dc19638b88075} in 2020 from 15.8{d604c6372347dc64bc667d15628d2aab99258e15e227279a684dc19638b88075} in 2019, a rise of about 24{d604c6372347dc64bc667d15628d2aab99258e15e227279a684dc19638b88075}. In {dollars}, that interprets to $791.7 billion in on-line gross sales out of a complete of simply over $4 trillion. Since 2010, the web gross sales share has risen 206{d604c6372347dc64bc667d15628d2aab99258e15e227279a684dc19638b88075}.

Serving to to maneuver the needle on on-line gross sales have been retailing giants reminiscent of Amazon.com, which noticed its enterprise rise by greater than 37{d604c6372347dc64bc667d15628d2aab99258e15e227279a684dc19638b88075} in 2020, and Wayfair, a serious participant in on-line dwelling furnishings that skilled a fair bigger soar in gross sales, up 55{d604c6372347dc64bc667d15628d2aab99258e15e227279a684dc19638b88075} to $14.1 million in 2020 from $9.1 million in 2019.

Collectively, the 2 accounted for almost 60{d604c6372347dc64bc667d15628d2aab99258e15e227279a684dc19638b88075} of furnishings and bedding gross sales, in accordance with Furnishings Immediately Strategic Insights’ estimates.

In the meantime, two different main on-line pure-play e-tailers skilled wholesome gross sales boosts as properly: Overstock’s 2020 gross sales rose just below 67{d604c6372347dc64bc667d15628d2aab99258e15e227279a684dc19638b88075}, and Zulily was up about 7{d604c6372347dc64bc667d15628d2aab99258e15e227279a684dc19638b88075}.

The rest of Furnishings Immediately’s main e-tailers itemizing consists of some well-known retailers with important dwelling furnishings choices reminiscent of One Kings Lane, Gilt, Rue La La and Article, together with a number of direct-to-consumer sellers which might be carving out a distinct segment for themselves with customized and boutique-style furnishings choices.

New to this yr’s listing is Joybird.com, an e-commerce subsidiary of La-Z-Boy, which the corporate acquired in 2018, that manufactures upholstered items, and imports and sells case items.

Whereas report focuses solely on on-line furnishings retailers, a second report, to be printed Sept. 27, will spotlight the main Web bedding retailers.

E-commerce reaps benefits from 2020’s stay-at-home model