Ikea vacation marketing campaign helps clients be ‘hostess with the mostest’

Ikea vacation marketing campaign helps clients be ‘hostess with the mostest’

CONSHOHOCKEN, Pa. — Prime 100 retailer Ikea U.S. is partnering with Group 9 Media and Music Sweet to launch its vacation marketing campaign, “Host Masters.”

The partnership formally launched on Nov. 10 with a brand new vacation anthem and marketing campaign for Ikea U.S. that humorously reminds folks host once more for the vacations after almost two years of digital interactions with family and friends.

The “Host Masters” marketing campaign features a competitors between two newbie vacation design challenges to change into the perfect vacation host, with a video sequence from Thrillist and a set of Instagram Tales on Thrillist and Popsugar’s Dwelling vertical.

In every episode, an Ikea Design Knowledgeable will help the vacation design challengers as they pull merchandise from an Ikea Design Store to arrange the right vacation get-together in a mock lounge and eating room.

From the right vacation decor for making their home heat and welcoming once more, to the instruments they should completely roast their vacation turkey, to a step-by-step lesson on hug folks once more, “Host Masters” will relieve these rusty hosts’ worries. customers can watch the sequence at IKEA-USA.com/host-masters.

“Our group at Ikea is so thrilled to companion with Group 9 and Music Sweet to deliver this new music ‘Feels Simply Like a Vacation’ to life this vacation season,” stated Christine Whitehawk, Ikea U.S. advertising communications supervisor. “Music brings folks collectively, and we will’t wait to be part of our clients’ heat and welcoming properties in the course of the holidays.”

A current MRC Knowledge examine discovered 65{d604c6372347dc64bc667d15628d2aab99258e15e227279a684dc19638b88075} of TikTokers favor to see movies from manufacturers that includes an authentic sound, and 58{d604c6372347dc64bc667d15628d2aab99258e15e227279a684dc19638b88075} of TikTokers stated they felt extra related to the model if the sound/music was one thing they loved listening to.

Thomas Lester is Retail Editor for Furnishings As we speak and Digital/Managing Editor for Dwelling Accents As we speak. A graduate of Emory & Henry School’s Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina protecting an array of topics, starting from group information, authorities, schooling, ACC sports activities, skilled baseball and extra earlier than becoming a member of Dwelling Accents As we speak in 2013. Attain out to me along with your story concepts, ideas and extra at tlester@homeaccentstoday.com.

Ikea holiday campaign helps customers be ‘hostess with the mostest’

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