IMC Webinar: The Artwork and Science of Retailer Checks

HIGH POINT – Worldwide Market Facilities is encouraging retailer house owners to comprehend the worth they create to their native communities with the brand new webinar “The Artwork and Science of Retailer Checks”.

The webinar, to be held on October 5, might be offered by Michelle Lamb of The Pattern Curve and Leigh Ann Schwarzkopf of Challenge Companions Community.

“With shoppers returning to in-person retail, it’s extra essential than ever for retailers to grasp how they match into the retail choices of their communities for each differentiation and collaboration alternatives,” mentioned Dorothy Belshaw, IMC govt vice chairman, chief buyer and advertising officer. “As we transfer into the vacation season, we’ve tapped the proficient workforce at The Pattern Curve and Challenge Companions Community to show retailers what to search for in different shops, learn how to discern parts of success, and learn how to use these learnings to create new relationships and develop revenue.”

The webinar will cowl retail shops in two components. First, Lamb and Schwarzkopf will element the who, why and the way of retailer checks and clarify the significance of visiting and researching different retail places to find out about their companies. Subsequent, they’ll drill down on greatest practices equivalent to intelligent merchandise, trendy messaging, ingenious packaging, licensing alternatives and development matters that may make seasonal and on a regular basis assortments extra worthwhile.

The Pattern Curve is the official weblog of Advertising and marketing Instructions, a world authority for developments within the dwelling furnishings business that assists retailers, inside designers and suppliers in making manufacturing and shopping for choices with development experiences, shade forecasts, consulting and talking companies.

Lamb is co-founder and editorial director of The Pattern Curve commerce publication and weblog which forecasts developments in shade, sample and design.

Schwarzkopf is the co-founder of Challenge Companions Community, which consults with a number of the world’s largest companies to seek out sudden, modern and impressed alternatives to advertise differentiation and enterprise development.

“The Artwork and Science of Retailer Checks,” is a free, one-hour webinar that might be held on Tuesday, Oct. 5, 2021, at 10:00 a.m. PDT/1:00 p.m. EDT. Registration is offered right here.

IMC Webinar: The Art and Science of Store Checks

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