Mooresville, N.C. – Lowe’s has acquired the Stainmaster model and is aiming to increase its high-performance attributes into different product classes.
The retailer has had unique distribution rights for Stainmaster carpeting within the dwelling enchancment channel since 2010. The model now turns into a part of Lowe’s non-public label portfolio. The acquisition consists of all brand-related mental property from Stainmaster’s dad or mum firm, Invista, and all associated logos and sub-brands.
“Our buyer comes into our retailer in search of out Stainmaster,” stated Sarah Dodd, Lowe’s senior vp of worldwide merchandising. “The acquisition permits us to consider the place else that model might dwell inside our assortment.”
An extension into different flooring classes could be a pure first step, she instructed House Textiles Right this moment.
“Delicate dwelling will likely be a essential a part of our Complete House technique,” Dodd stated. “We’ll proceed to consider which classes work in-store versus on-line.”
Lowe’s will leverage new brand acquisition to advance Total Home strategy