Riverbend Dwelling labored with designer Taniya Nayak for collection of vacation themes.
On-line dwelling furnishings retailer Riverbend Dwelling has partnered with movie star inside designer Taniya Nayak to showcase a couple of favourite appears to be like for the vacation season.
Nayak, extensively identified for her work on Meals Community’s “Restaurant Unimaginable” labored intently with Riverbend Dwelling to determine traits that can empower householders to go over-the-top with dwelling décor that brings them pleasure, figuring out that householders are able to go all out with spending and adorning this yr. A number of of the important thing traits from the vacation version of the Across the’ Bend Pattern Report embrace Entrance Door Cheer (over-the-top and out-of-the strange methods to brighten a entrance door), Retro Nostalgia (assume Fifties vibe, shiny colours, and many others.), Multi-Tree Décor (mini-trees in areas apart from the lounge) and extra.
“Once I was choosing out my vacation collections, I needed to supply objects that not solely match my very own private fashion however might adapt to many various vacation vibes like Classic Christmas, Playful palettes, and likewise objects that might personalize somebody’s tree or yard décor,” Nayak stated. “I need folks to embrace the vacation season with plenty of pleasure and a festive angle.”
Mark Feldman, Riverbend Dwelling’s chief dwelling officer and normal supervisor stated Nayak’s perception delivered a number of key traits that the model can showcase for its prospects.
“Taniya’s perception has been actually useful. As a pattern professional, particularly on vacation décor, she was in a position to assist us hone in on the emotional connection householders should the vacation adorning expertise and the way it’s an expression of their distinctive persona and tradition,” stated Feldman. “It actually tells your loved ones’s particular person story – and that’s what we’re all about: distinctive finds for the impressed dwelling. We pitched a number of concepts to Taniya and have been in a position to refine our product and advertising story primarily based on her enter. We’re actually enthusiastic about her curated choice of merchandise since they match up so effectively to the important thing traits and serving to our prospects create significant recollections.”
Feldman stated Riverbend Dwelling will proceed to work with Nayak to ship extra pattern tales.
“Our mission is to be an incredible customer-centric dwelling vacation spot website. Many retailers have product; however we consider in not solely having nice product and nice manufacturers, however to be a supply for all issues for the impressed dwelling. Our purpose has at all times been to assist prospects create a personalised house that’s uncompromisingly theirs – whether or not it’s by reflecting their distinctive fashion, making a extra purposeful and extra sustainable dwelling, or each. This yr, we’ve been targeted on the traits and causes “why” behind the merchandise. How can we assist householders have a good time their distinctive heritage and are available collectively to create new recollections this vacation? This spring our pattern was embracing outside areas and creating snug locations to work and reconnect as a household. It’s all about how merchandise make a home a house. We’re thrilled to accomplice with Taniya Nayak to carry that story to life.”
Thomas Lester is Retail Editor for Furnishings In the present day and Digital/Managing Editor for Dwelling Accents In the present day. A graduate of Emory & Henry School’s Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina overlaying an array of topics, starting from group information, authorities, training, ACC sports activities, skilled baseball and extra earlier than becoming a member of Dwelling Accents In the present day in 2013. Attain out to me together with your story concepts, ideas and extra at [email protected].