Rugs Direct acquires Lightopia | House Accents At present

Just a few members of the Rugs Direct + Lightopia workforce, from left to proper: Ken Vick, EVP Gross sales; Mike Wagner, VP Efficiency Advertising; Nicole Brunner, Studio Rep; Myles Felsing, CEO; Mark Humburg, Controller; Sharon Gautschi, SVP Merchandising; Glen Rocheleau, Studio Mgr, Nadine Rocheleau, Buyer Service Mgr (Picture: Enterprise Wire)

WINCHESTER, Va.—On-line rug retailer Rugs Direct has acquired Lightopia, an omnichannel lighting retailer for each residential and commerce prospects, for an undisclosed sum.

Myles Felsing, CEO of Rugs Direct, will likely be CEO of the mixed firm and Ken Vick, principal of Lightopia, will function govt vice chairman, gross sales.

The acquisition positions the mixed firm, with a companion catalog of greater than 200 manufacturers and a 400,000-member buyer base, as a pacesetter within the mid- to high-end house furnishings market and extends Rugs Direct’s attain into ancillary classes, Rugs Direct stated. Lightopia represents manufacturers targeted on up to date design, high quality supplies and accountable manufacturing, and helps purchasers clear up architectural and ornamental lighting wants using the most recent LED lighting know-how. Lightopia has three retail areas and one warehouse in southern California and an internet retailer at lightopiaonline.com.

“Class growth is core to the long-term technique of Rugs Direct, and we’re thrilled to have Lightopia be part of us,” Felsing stated. “We’ve not too long ago seen success including adjoining smooth décor classes to our core space rugs assortment and see super alternative throughout the lighting class going ahead. Our perception is that lighting usually serves as a key place to begin of an inside design or redecorating venture, and space rugs are the of completion that ties all of it collectively. Having two sturdy e-commerce manufacturers in these cornerstone product classes positions us nicely for continued development.”

“Lightopia is worked up to companion with Rugs Direct and its sturdy advertising and marketing, merchandising and know-how capabilities,” stated Vick. “These are the elements we would have liked to develop so it’s an ideal match.”

Felsing went onto say, “From early conversations with Ken, we acknowledged how nicely the businesses had been aligned culturally. Each have a ardour for good design, a dedication to getting it proper for the client, and perceive the significance of working collectively as a workforce. I’m trying ahead to thoughtfully integrating these two firms to take our category-focused brand-positioning to the subsequent stage.”

Rugs Direct acquires Lightopia

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