NEW YORK—SMEG has collaborated with The Coca-Cola Firm to have fun the 50th anniversary of the beverage model’s Hilltop tv industrial with a limited-edition Unity fridge that displays the industrial’s themes of peace, group and concord. The 1971 industrial included the now-famous lyric: “I’d like to show the world to sing, in good concord.”
Groundbreaking for its time, the industrial was filmed throughout a worldwide cultural shift and featured a various group of younger folks singing collectively on a hilltop. SMEG’s Unity is one in every of a number of manufacturers beneath Coca-Cola’s 1971 Unity assortment, which additionally consists of trend and wonder corporations.
“SMEG is proud to companion with Coca-Cola to advertise an endearing, essential message in the way in which we all know greatest: by designing a fantastic product that sparks pleasure within the kitchen,” mentioned Paul McCormack, nationwide gross sales and advertising and marketing director, SMEG USA. “Each manufacturers have poured their coronary heart and soul into this extremely well-designed, limited-edition collaboration, and we’re thrilled to share the information with our group and clients.”
Modeled after SMEG’s iconic retro-inspired FAB28 Fridge, Unity shall be completely out there at Neiman Marcus later this yr. That includes signature hues and imagery of the seventies period, Unity is a retro lover’s dream with a classy contact due to SMEG’s polished aesthetic and superior inside cupboard. Every limited-edition product may have an official numbered plaque.
“These new collections [for the 1971 Unity collection] showcase the timeless values of peace, inclusiveness, variety and optimism,” mentioned Kate Dwyer, senior director of worldwide licensing for Coca-Cola.