Ontario – The Bay has launched its first bilingual, immersive lookbook for house.
In a strategic digital collaboration with Pinterest, the lookbook contains ‘Pinnable’ merchandise curated with the season’s tendencies so the Canadian division retailer’s shoppers can construct shoppable and personalised boards. The Pins additionally lead consumers to thebay.com to finish their purchases.
Product classes embrace bedding, bathtub, bedding fundamentals, mattresses, furnishings & décor, dinnerware & bar and kitchen necessities.
“On Pinterest, we all know what tendencies are about to take off as a result of individuals come to Pinterest within the early planning phases of the buying journey. 97% of high searches on Pinterest are unbranded, which is why Pinterest is such an efficient place to succeed in individuals when Pinners are actively on the lookout for inspiration,” stated Martin Svensson, retail head of trade, Pinterest.
The partnership with Pinterest syncs with The Bay’s digital-first initiative and the retailers’ work to raise the net buying expertise, in accordance with Allison Litzinger, the division retailer’s VP of branding.
“The Bay helps Canadians store for his or her house with simplicity and confidence. With this digital lookbook, clients have the power to find tendencies and envision their areas with high quality merchandise, and take the leap from ideation to actuality seamlessly,” she added.