PANORAMA CITY, Calif. – The Import Assortment, a house equipment and accent furnishings firm that’s been in enterprise for greater than 40 years, can be launching Kavana, a brand new collection-based assortment of greater than 1,000 house décor, wall artwork and accent furnishings items.
“Kavana means path, intention or objective, which we thought was an ideal technique to describe our imaginative and prescient for the trade,” stated David Mehdyzadeh, The Import Assortment founder and CEO. “This has all the time been a product-driven trade and we consider Kavana merchandise will join with customers that demand uniqueness, high quality and worth.”
Mehdyzadeh stated Kavana merchandise are being developed by in-house designers and manufactured by artisan craftsman world wide.
The brand new merchandise will mix an elevated model aesthetic with distinctive piece sorts, detailed end work and complementary merchandise for just about all décor settings, based on the corporate.
The Import Assortment plans to leverage its 40-year historical past throughout the trade to construct Kavana to greater than 2,000 distinctive merchandise that enchantment to each retail and design prospects.
Mehdyzadeh stated he sees robust alternative throughout the house trade and outlined why timing was proper for launching a brand new model in 2022.
“We now have a daring imaginative and prescient for the way our trade goes to develop over the subsequent 10 years. We consider our concentrate on distinctive merchandise and finishes mixed with creating a tremendous buyer expertise will win retailers, designers and customers over to Kavana,” he added.
Kavana can be launched in The Import Assortment’s showrooms in Atlanta, Dallas, and Las Vegas in January.